Personal Branding & IP Literacy for the Future of Work
Curriculum and tools for organizations, educators, and creators.
Educators
Equip your students with real-world tools to lead, earn, and protect their value.
Use our curriculum to support CTE pathways, college readiness, and youth entrepreneurship goals.
Organizations
& Institutions
Protect your student-athletes and stay NIL-compliant.
Train athletes to manage their name, image, and likeness as business assets through our structured NIL and IP education programs.
Student-Athletes
& Creators
Turn your name, story, and influence into impact and income.
Learn how to manage your personal brand like a business—and protect what you create.
The Data
- 40% of global jobs will be impacted by AI (IMF, 2024)
- 92% of students graduate with no IP or brand literacy (Michelson IP, 2021)
- Over 90% of S&P 500 value is based on intangible assets like IP and brand equity (Ocean Tomo, 2020)
- Only 8% of high schools offer curriculum in IP, branding, or contract literacy
- 50%+ of U.S. teens now believe they need to launch a business or personal brand to reach financial security (CNBC/JA, 2023)
- Professionals with strong personal brands are 40x more likely to attract career opportunities, and 77% of consumers are more likely to buy from a company when its founder has a personal brand.(LinkedIn/Influencer Marketing Hub)
What we do
NIL is the language we use to teach personal branding as a business.
It started with athletes, but applies equally to creators, entrepreneurs, and anyone else who understands the importance of managing name, image, likeness, reputation, and networks like that are business assets. IC Royalty offers plug-and-play tools and curriculum that help:
- Schools and organizations introduce brand-based entrepreneurship and legal literacy
- Athletic departments train and protect student-athletes in the NIL economy
- Students build self-agency and structure their talents like a business
Programs are aligned with CTE, entrepreneurship, college/career readiness, NIL compliance, and social impact goals.
Featured Programs
The DBA Way™ All Day (3-Phase Curriculum: AM, PM, GMT)
Personal Branding like a business from AM to PM—then get paid on GMT.
The DBA Way™ Personal Brand Blueprint
Our signature NIL curriculum and 7-step framework—available in book, workbook, and workshop formats.
Personal Brand Power Challenge
30-Day identity-building journey with affirmations, daily rituals, and IP mindset training.
The NIL compliance Playbook, Legal Playbook, Money Playbook & And More
Real-world literacy for NIL, income, business formation, contracts, credit, trademarks, and IP.
your name, image, and likeness are your business
Everything You Need to Know to Start Getting Money with NIL, Even if You Aren’t a Superstar Athlete
Book a Workshop or Keynote
Bring Ryan A., Esq. to your school, university, athletic department, or leadership summit.
Signature topics: Personal Brand Entrepreneurship, NIL Compliance, IP & Income, and Equity in One’s Self.
